H_ve y_u been w_ndering

Screen Shot 2016-04-15 at 18.20.53

Baseline is a fantastic publication for graphic designers and anyone interested in creative approaches to typography / image as text – text as image and calligraphy. (I really recommend buying a copy or visiting regularly online – very inspiring…..)

Now to this bog post: Why letters on signs and buildings across the UK keep going missing –
H_ve y_u been w_ndering where the letters in D_wning Street _nd W_terst_nes h_ve g_ne?
In June 2015, partners and brands around London, UK, removed the letters A, O and B from their names in support of National Blood Week. The new ‘Missing Type’ campaign uses the three letters that make up the blood types to raise awareness of the need for new donors.

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